So… Who Actually Prints Your Be Good Monster T-Shirt?

Short answer:
Me.

Long answer:
Also me:)

When you order a Be Good Monster tee, it doesn’t go to a giant warehouse. There’s no robot arm. No mysterious fulfillment center in a different time zone.

It goes to my studio.

And then I get to work.

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Step 1: Burn Baby Burn (The Screen, Not the Shirt)

Every design starts with coating a screen in light-sensitive emulsion and exposing it under UV light.

In screen-printing language, this is called “burning” the screen.

No actual flames.
Just science. And a little bit of magic.

If I mess this up? And I do! I start over.
Small batch life.

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Step 2: The Washout Reveal

After exposure, I wash out the screen and the design appears.

This is the moment I still get weirdly excited about.

Blank screen…
Spray spray spray…
Boom. There’s the monster.

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Step 3: Shirt Sorting Olympics

Before any ink hits cotton, I organize every blank tee by size and color.

It looks like controlled chaos.
It is controlled chaos.

Then I tag them myself.

Because if my name is on it, my hands have touched it.

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Step 4: The Pull

Shirt on the platen.
Ink on the screen.
Flood. Pull.

Screen printing is physical. You feel the pressure. You hear the scrape of the squeegee.

Every shirt is hand-pulled. No button. No auto-feed. Just me making sure the print hits clean.

If something’s off, it doesn’t ship. Keep those fingers clean!

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Step 5: Heat. Cure. Done.

After printing, the ink gets heat-cured so it bonds into the fabric and survives real life.

Sweat. Washes. Adventures. Repeat.

When it leaves the studio, it’s ready.

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Why I Don’t Outsource

Could I use print-on-demand?
Sure.

Would it be easier?
Absolutely.

Would it feel like Be Good Monster?
Not even close.

This brand was built on the idea that things matter more when they’re made with intention.

Small batch.
Owner printed.
Hands on every step.

When you wear one, you’re not wearing something mass-produced.

You’re wearing something I made in my studio — probably while listening to my favorite podcast and hoping the ink doesn't dry in the screen! 

And honestly?

I wouldn’t have it any other way.

— Matt